Pubblicità sui siti web Può essere divertente per chiunque
Pubblicità sui siti web Può essere divertente per chiunque
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Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.
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This means that every time a user visits a website or app, an instantaneous auction takes place behind the scenes, determining which advertiser’s ad gets displayed to that user. RTB harnesses the power of data analytics, targeting parameters, and automation to ensure that the right ad is shown to the right user at the right time, optimizing the chances of engagement and conversion.
Real-time bidding makes the online advertisement process fast and easy. Marketers can skip the back-and-forth previously associated with ad buying and focus on tracking the results, increasing the ROI from your campaigns and empowering your brand to grow better.
Ad exchanges handle the technical processes of matching bids with impressions and ensuring that the winning ad is displayed to the user. They provide a transparent and efficient environment for advertisers and publishers to engage in real-time bidding.
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Silk's paid ads dirigente will also be monitoring their ad's performance on the DSP to see if it's reaching the desired audience, or if the parameters should be adjusted.
This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.
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The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB.
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